Chris Bellinger, CCO at PepsiCo Foods US, posted today on LinkedIn:
“Alright….in total transparency I love dinosaurs, it’s not a secret and this summer is going to be colossal for Quaker Chewy bars! I have been a fan of the Jurassic franchise for as long as I can remember, so being able to now team up Chewy and the Jurassic World Rebirth is a ton of fun.
“The partnership includes a sweepstakes, retail spectaculars, and special co-branded packaging for Chewy, Life, Cap’n Crunch, Quaker, and Lay’s. And a Jurassic sized Chewy bar you can find on social.
“With sales on the rise and growing, the Quaker Team is capitalizing on the success of long running Chewy’s “Feed the Imagination” marketing campaign by launching an epic, multi-faceted partnership with Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth, in theaters July 2nd.
“Anchored by iconic action superstar Scarlett Johansson, Emmy and SAG nominee Jonathan Bailey and two-time Oscar® winner Mahershala Ali, this action-packed new chapter sees an extraction team race to an island research facility for the original Jurassic Park, inhabited by the worst of the worst that were left behind.
“Directed by Hollywood’s go-to action sequence director Alexander Witt (who also shot Heist, the first installment of the Feed the Imagination campaign) and filmed by Jurassic World Rebirth’s director of photography John Matheson, Escape showcases how Chewy helps inspire the power of the imagination… while satiating a dinosaur-sized appetite.”
HUGE Trex sized congrats to the whole team!!!
Hernán Tantardini Ciara Dilley Carolyn Braff Leslie Vesper
Maggie McClanahan Jessica Riess @Alice Smeylansky Isaac Pagán Muñoz Skip Tramontana Laura Ferraco Lani Chevlin Annie Bryan Rachel Jenkins Kelsey Greer Madelyn Bane Allie Kainz Jessica Rau Sarah Donohue Morgan Janes FleishmanHillard Kasia Leus Ryan DeRose OMD Xiaomeng Echo L. Maxwell Goodwin Universal Orlando Resort @Jen Cartelli Niki Freed Robert Hill @Jon Stern @Steve Starkman @Wyatt Starkman Makers Tasha Maria Jameson Andrew Stokes @Rasheem Jamar & Devika Smith Feel Good Films @Alexander Witt @Nick Hirschkorn UPP Frito-Lay PepsiCo
