Deli chain celebrated for fresh, high-quality meals partners with leading omnichannel agency to elevate brand narrative, loyalty efforts and expansion momentum
Jason’s Deli, the family-owned deli known for wholesome meals and deep-rooted values, has selected Champion as its public relations and digital media agency of record. The partnership marks a strategic shift toward brand-led storytelling, strengthened online presence, earned media visibility and greater engagement with both longtime and first-time guests.
Champion is working alongside the Jason’s Deli team to highlight its rich legacy of serving only the highest quality food, showcase menu innovation and amplify its executive team through strategic thought leadership initiatives. In addition, the agency is spearheading digital efforts that drive awareness and in-store traffic, while also supporting the brand’s reward program — Deli Dollars.
“Jason’s Deli is at an exciting point in its journey,” said Kim Collura, vice president of marketing at Jason’s Deli. “As we continue to grow, it’s essential that our story reflects not only our pioneering role in healthier dining, but also the uncompromising quality and hospitality that define us. Champion has the right mix of vision and experience to bring that story to life.”
With more than 235 delis across 27 states, Jason’s Deli is continuing to deepen its presence in existing markets, bringing its signature menu and family-friendly hospitality to more guests.
“Jason’s Deli is a brand blessed with a rare combination of history, vision and authenticity,” said Ladd Biro, founder and principal at Champion. “It also happens to be one of my all-time favorites. Our goal is to bring more local and national attention – both through the media and online – to its enduring legacy, exceptional leadership and all the defining features that have made the brand a standout for nearly 50 years.”
One of the nation’s leading PR and digital media agencies, Dallas-based Champion has built a reputation for supporting high-profile restaurant and franchise concepts. With a stellar roster of more than 75 clients, including Nothing Bundt Cakes, SPB Hospitality, Twin Peaks, Golden Corral, Tide Cleaners and Western Son Vodka, Champion is celebrating its 23rd anniversary in 2025 with a continued focus on elevating brands across multiple industries.
To learn more about Jason’s Deli, find the nearest store or sign up for Deli Dollars, please visit jasonsdeli.com.
About Jason’s Deli
A family-owned, fast-casual restaurant chain, Jason’s Deli was founded in Beaumont, Texas, in 1976 by Joe Tortorice Jr. and now has over 235 delis in 27 states. In 2005, Jason’s Deli was the first major restaurant concept to ban artificial trans fats in the U.S. and later became the first to eliminate high-fructose corn syrup. At Jason’s Deli, whether guests want gluten-sensitive menu items or vegetarian options, healthy kids’ meals or wish to build their own salad at the famous Garden-Fresh Salad Bar, they will be delighted by the bigger choices of better food, from healthy to indulgent. For more information, please visit jasonsdeli.com.
