We’re thrilled to unveil the latest iteration of Eyeglass World’s Mr. World campaign, introducing fresh spots through a new medium: a podcast. Continuing the legacy of the fuzzy globe-headed character, Mr. World takes the helm of his own podcast, delving into the mysteries behind Eyeglass World’s lightning-fast eyeglass production, boasting a one-day turnaround. Is it alien tech, time travel, or parallel universes? Mr. World is determined to uncover the truth.
This humorous and engaging concept allowed TRG to maintain cost-effectiveness with a single-location shoot and minimal props. Emphasizing Eyeglass World’s swift service remains paramount, with Todd McArtor and Danny Bryan leading the creative charge at TRG.
The new spots will air regionally on broadcast and across various digital streaming platforms such as Hulu, Roku, YouTube, Peacock, and Paramount. Look out for a third spot slated for release in March.
