Have you ever wondered what goes on inside the heads of judges when they critique your work and make the decisions whether it receives Gold, Silver or Bronze? Well so did we. So we interviewed two of this year’s ADDYs judges, Chris Degenaars, Global Growth & Content Marketing at Giant Group Bicycles, and Lina Puentes, Associate Creative Director for Media.Monks at Google. They revealed that the process is far from a bed of roses. It requires a huge investiture of time, emotion, and is full of conundrums.
