You read that right. We were approached by producers to take DFC to the next level. On Oct 26 at the Digital Fight Club: Marketing event, a full production crew will be shooting a DFC pilot.
So plan your outfit.
The most entertaining, inspiring & educational networking event ever just got better.
But wait, there’s more.
100 lucky marketing professionals who can’t be there live get to participate in the never before experienced DFC: Virtual and join in the fun on Oct 26.
Now that FOMO has kicked in. Here’s the sitch:
We asked top corporate CMOs to give us challenging marketing issues and we’re having top ad agency execs duke it out on stage in a raucous debate.
Tired of hearing the same ‘ol same ‘ol at marketing conferences? Tired of being kissed up to or not being able to speak your mind in a proposal?
So are we.
- Fight 1: Marketing to an audience that thinks no one gets them: Gen Z
- Fight 2: Rise of the machines: AI in Marketing
- Fight 3: Brands & Culture: “Woke” marketing?
- Fight 4: How do you measure ROI anymore?
- Fight 5: Testing new platforms without wasting time & money
Only 40 CMOs, 40 Agencies and 10 Vendors may attend. Everyone gets to vote for the winners. No pressure.
Digital Fight Club: Marketing
Thu Oct 26 @ The Granada Theater in Dallas
OMG, I am a CMO. My team has to go! Email mike@digitalfightclub.co for a free code.
OMG, I am an ad agency CEO. My team has to go. Grab a ticket block: https://dfcmarketing-fall23.eventbrite.com
OMG, I’m a vendor and I really want our logo splashed all over a streaming service to millions of viewers. Well…that’s almost sold out but here’s what’s left: DFC: Marketing Sponsor Packet
DANG, I qualify but can’t attend: Email mike@digitalfightclub.co for a chance to join the virtual party.
OMG, I am not in marketing but I really want to be on a streaming series! Sorry, invite only.
Quotable
“I have never had so much fun at a work event”
“I have never learned so much at a party”
“You TALK about Digital Fight Club”
Fight 1
Marketing to an audience that thinks no one gets them: Gen Z
Kevin Williams –Creative Director, VMLY&R
-
- Brand-side vet
- Frequent design director
- Mean Green
Mateen Aini/CEO, Villain
-
- Former TMA
- Buyer for Target
- Badger
Fight 2
Rise of the machines: AI in marketing
Dani Mariano/ President, Razorfish
- Brand-side vet
- Held every marketing role in the book
- Bruin
Corbett Guest/ President, Imaginuity
-
- Nerdy ad-tech agency ceo guy
- Musician
- Blaze the Mascot
Fight 3
Brands & Culture: “Woke” marketing?
Aldo Quevedo/ CEO, Beautiful Beast
- LERMA, Dieste, Oglivy vet
- Culture & Arts freak
-
Tecnológico de Monterrey
John Kiker/President, Medium Giant
-
- Integer vet
- Agency lifer, PR refugee
- Boomer Sooner
Fight 4
How do you measure ROI anymore?
Reid Carr/ CEO, Red Door
- Agency lifer
- Social activist
- Duck
Amy Lanzi/CEO, Digitas
- Lifelong commerce vet
- 20 year TPM vet
- Pony Up!
Fight 5
Testing new platforms without wasting time & money
Chris Schembri/ CEO, Aletheia
- Camelot vet
- Former media buyer
- Lancer
Preston Larson/ Chief Planning Officer, UM
- Team One vet
- Agency lifer
- Bobcat
Referees
CMO, Toyota North America
- 20+ year Toyota vet
- Brief AOL diversion
- Baxter the Bearcat
CMO, Neighborly
-
- Also a Chief Strategy Officer
- Services & CPG vetl
- Tim the Beaver
CMO, Sally Beauty
-
- Career CPG marketer
- Known for rolling up sleeves
- John Harvard, the Pilgrim
CMO, Samsung Mobile
- CPG marketing genius
- Former biotech marketer
- Bruin
CMO, Big Brand
- Distinguished career
- Actually influential
- Profitable in year 1
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About the author
Digital Fight Club
Panels are boring. So we put 2 technology experts in a boxing ring 2 feet from each other in front of 5 accomplished “referees” and let them defend their position on a topic in their field.
We do this in front of 500 CEOs, technologists, entrepreneurs and investors. So there is no pressure.Then we let the refs and audience (that’s you) vote for a winner. That’s not boring. That’s fun.
…and you might learn something. -
