Groove Jones Helped FIFA Club World Cup Fans “Get in the Game” with a Volumetric Scanner Experience

Fans got to “Get in the Game” at the 2025 FIFA Club World Cup™ thanks to Groove Jones, Back9Marketing, and RedPeg Marketing. At MetLife Stadium, our AI-powered XR Avatar Scanner lets fans step out of the stands and onto the pitch, virtually, giving them a chance to star in their own game-winning moment during one of soccer’s most prestigious tournaments.

With professional animation, VFX, and sound design, each clip was optimized for instant download and social sharing, helping the experience extend far beyond the stadium. Every fan received a custom video – starring them!

The activation was designed for high energy and high throughput. Fans scanned a QR code to register, stepped into our full-body 3D XR Avatar Scanner, and within minutes received a custom 20-second video featuring themselves dribbling past defenders and scoring the winning goal.

Across three match days, hundreds of fans took part, creating a buzz that drew even Brazilian football legend Kaká and Italian star Alessandro del Piero to join in. With branded messaging, seamless registration, and on-site support, the activation delivered a memorable, shareable moment for every participant and turned spectators into stars of the tournament.