Production

Groove Jones Creates XR Avatar Scanner™ for Personalized Fan Engagement, Customer Activations, and Metaverse Moments

Written by Groove Jones

Our XR Avatar Scanner™ is the next generation of audience engagement at B2B and B2C events. It is a portal to creating digital doubles for your guests. We use volumetric camera technologies to create personalized videos or AR avatars of your audience that are impossible to recreate in real life. It’s unlike anything else on an event floor.

Step 1: Get Scanned

We can scan your guest and capture a 3D copy of themselves in just a second.

scanner

Step 2: Join The Action

We then add them into an unbelievable moment with your brand, front and center.

join the action

Step 3: Share the Moment

Perfect for sharing on any social platform.

share the moment

What is it, and How Does it Work?

salesforce

The system is simple: you enter the 10′ x 10′ booth-sized scanner and strike a pose. The scanner captures your 3d data while at the same time taking multiple pictures of your body using over 50 cameras. The system then automatically stitches them together, creating a 3D model that you can share with your friends. The XR Avatar Scanner is a turn-key portable platform that includes:

  • XR Avatar Volumetric Scanner System
    • Full 360 Volumetric Scan
    • High-resolution Texture Capture
    • Integrated Animation Rigging Pipeline
  • Customer Acquisition System for User Data on Email Opt-In
  • Media Delivery System via Email or Text
  • Staffing for managing and running at your event

Want more info? Contact us anytime or email us at whois@groovejones.com for a quote.

Below is an example of what we did for AT&T at the NCAA Football Championship. The system scans and then renders a 3D avatar of football fans on the field and has them run the game-wining touchdown followed by a celebration dance in the end zone.

Our platform is an end-to-end delivery system – from collecting your guest’s data for your mailing list to scanning and final delivery of the digital takeaway in seconds. We average over 100 guests per hour!

Volumetric Scanner

As Seen at Comic-Con San Diego, NBA All-Star Game and NCAA Football Championship.

Yes, this is a portable system that we have installed at numerous locations worldwide. Check out some of the case studies to learn more about how companies use it.

FX Networks

FX Networks – https://www.groovejones.com/fx-networks-3dme-comic-con-volumetric-capture-experience/

AT&T – https://www.groovejones.com/xr-avatar-station-for-att-nba-all-star-game-chicago/

AT&T – https://www.groovejones.com/xr-avatar-station-att-dreamhack/

FC Dallas

FC Dallas – https://www.groovejones.com/fc-dallas-get-in-the-game-xr-avatar-volumetric-scanner-fan-experience/

Fully Customized

Every client has unique needs that require a flexible platform that enables them to accomplish their goals. Since the XR Avatar Scanner is part of our GrooveTech platform, we can customize it to meet your needs. From capturing data to creating fully branded activations, your experience will be uniquely yours.

Location-Based Activation Friendly – License It for Your Next Big Fan Engagement

We’ve created some of the largest location-based activations around the world and GrooveTech has helped drive the success of these events. We provide equipment and the team to run it so you can focus on what is important.

Requirements: Size Area: 10’ x 10’

  • Setup time: The average setup is 48 hours.
  • Power: One 500W outlet required.
  • Internet: Requires at least 30Mbps network connectivity.
  • For best results, equipment needs to be indoors in a semi-lit space. Bright lights affect the results of scanning.
  • Staffing: We provide staffing and support to run the equipment. You provide brand ambassadors.

Want to get in touch? Contact us anytime or email us at whois@groovejones.com for a quote.

volumetric scanner

About the author

Groove Jones

Groove Jones is a content creation studio, specializing in 360 media commercial productions and interactive digital experiences, owned and operated by people with vision who make things happen. Founded by industry leaders, the team has a proven track record of collaborating and doing what’s never been done before – anything to achieve our client’s goals. Our portfolio of VR brand activations is regarded the best in the business.

We’ve created award-winning commercials, developed some of the world’s most installed mobile apps and transported people into virtual reality for global brands. We are fearless and our strategy is solid.

Become a part of our story, and we’ll become a part of yours.