Groove Jones joined forces with Cure for Paranoia, one of Dallas’s most dynamic and genre-defying music collectives, to create a groundbreaking immersive music video for Apple Vision Pro. This project pushed the boundaries of both filmmaking and music storytelling by capturing the band’s raw energy through the Blackmagic URSA Cine Immersive camera, a state-of-the-art tool designed specifically for stereoscopic and spatial video. The result is not simply a performance to watch but an experience to step into, where audiences are transported into the heart of the music and surrounded by its atmosphere.
The collaboration represents a bold experiment at the intersection of art, music, and technology. By combining Cure for Paranoia’s unapologetic artistry with Groove Jones’ expertise in immersive production, the team set out to explore what the future of music videos could become. With Apple Vision Pro as the destination platform, the project speaks directly to the possibilities of spatial storytelling, offering fans the chance to share the moment shoulder-to-shoulder with the band in a way that feels personal, immediate, and transformative.
About Cure For Paranoia
Cure For Paranoia is a Dallas-based alt-hip hop and experimental collective known for their fearless blend of genres and candid exploration of mental health and identity. The band has established a reputation for delivering electrifying performances and thought-provoking lyrics that push the boundaries of contemporary music.
No Brainer is a track that embodies their ethos: bold, unapologetic, and raw. It balances lyrical vulnerability with an energetic, rhythm-driven soundscape. The song’s narrative revolves around embracing risk and daring to stand out — a message that resonates strongly with both the band’s fans and their own journey through the music industry.
The Hardware Tech: Blackmagic URSA Cine Immersive Camera
The URSA Cine Immersive by Blackmagic Design represents a significant leap forward in cinematic storytelling:
- Dual 8K sensors (8160 × 7200 per eye) capture stereoscopic 3D visuals with breathtaking clarity.
- An 180° field of view immerses viewers in every direction, replicating a sense of physical presence.
- 16 stops of dynamic range allow the camera to retain detail in both shadow and highlight extremes.
- 90 fps immersive mode provides smooth playback even in fast-moving performance sequences.
- 8TB removable media module ensures efficient capture and secure storage of immense file sizes.
Unlike traditional cameras, the URSA Cine Immersive is designed specifically for immersive platforms, making it ideal for VR headsets and stereoscopic playback. GrooveJones, as one of the early adopters, had the unique opportunity to test this groundbreaking technology in a real-world, performance-driven environment. Learn more about the camera here – https://www.groovejones.com/blackmagic-ursa-cine-immersive-camera-system-for-vision-pro-content-productions
The Shoot: Venues & Aesthetic Choices
To fully capture the spirit of No Brainer, the production spanned two unique Dallas venues:
The Kessler (Dallas) — An iconic music venue that provided the perfect setting to stress-test the URSA’s low-light capabilities. Live stage lighting, moody atmospheres, and the authentic energy of a performance environment gave the footage a raw, authentic texture.
Gallery DeFi (Downtown Dallas) — A 16,000 sq. ft. immersive art space filled with installations, murals, and mixed-media works from over 40 artists. The gallery’s vibrant visuals complemented the band’s eclectic style, creating layered backdrops that seamlessly aligned with their experimental sound.
The dual-location approach strikes a balance between intimacy and spectacle. At The Kessler, audiences will feel like they’re part of a private show. At Gallery DeFi, the band is surrounded by surreal visuals that enhance the immersive narrative and reflect their bold aesthetic choices.
Check Out the Video on YouTube
We created multiple versions of the video to be playable on different platforms and owned media channels. For YouTube, we needed to modify the AIVU file that was created for the Apple Vision Pro experience. You can see the 180º video below via the web on your desktop or mobile device.
