Popular Ohio-based sushi brand joins forces with leading marketing agency to accelerate growth
FUSIAN, the Ohio-born fast-casual restaurant known for reimagining sushi, has engaged Champion as its public relations, digital media and influencer relations agency of record. This partnership marks a big step in FUSIAN’s plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.
FUSIAN brought on Champion to help drive brand awareness, increase foot traffic and bring its stories to life through strategic media outreach. In addition, Champion will oversee digital marketing, coordinate influencer partnerships and support overall campaign strategy and ideation with a focus on value and quality.
“As we continue to evolve and grow, it’s important that we have the right partners who understand both our vision and our values,” said Stephan Harman, CEO and co-founder of FUSIAN. “Champion brings a deep understanding of how to build authentic connections through storytelling, influencer engagement and digital strategy. The agency’s expertise in best-in-class restaurants made it clear they’re the right fit to help us shape the next chapter of FUSIAN.”
Known for its build-your-own, quality-forward approach to sushi, FUSIAN was founded in 2010 and offers a customizable menu of rolls, bowls and salads made with flavorful proteins, vibrant veggies and house-made sauces like creamy togarashi and chili ponzu. The menu has gluten-free, vegetarian and vegan options, making sushi accessible to all tastes and lifestyles.
“FUSIAN is a brand with a strong business model and a clear vision for where it’s headed,” said Eric Spiritas, principal at Champion. “I’ve been watching them closely for the last five years, and it’s been exciting to see that vision sharpen and evolve. Our team is proud to help bring it to life through integrated communications strategies that build credibility, elevate the brand story and drive meaningful engagement across every touchpoint.”
One of the nation’s leading PR and digital media agencies, Champion has built a reputation for growing high-profile restaurant and franchise concepts. With a client roster that includes Raising Cane’s Chicken Fingers, SPB Hospitality, Twin Peaks, Golden Corral, Tide Cleaners and Western Son Vodka, Champion will celebrate its 23rd anniversary in 2025 with an unwavering commitment to being an invaluable partner to its clients.
To find the nearest FUSIAN or learn more about the anniversary celebration, visit fusian.com.
About FUSIAN
Founded in 2010 by childhood friends Zach and Josh Weprin and Stephan Harman, FUSIAN is an Ohio-based fast-casual sushi concept that redefines traditional sushi with a customizable, ingredient-first approach. With seven locations in Cincinnati, Columbus, Dayton and Toledo, FUSIAN is on a mission to make sushi more accessible, sustainable and community-driven. To learn more about FUSIAN, visit fusian.com or follow the brand on Facebook or Instagram.
