Frito-Lay’s in-house agency has transformed after an early focus on digital activations tied to external agency campaigns. Under the leadership of Chris Bellinger, VP of creative and digital, collaborating with Frito-Lay North America Chief Marketing Officer Rachel Ferdinando, it now feels more like its own shop. The Plano, Texas-based team produces everything from social posts to extended-length commercials starring the likes of Anna Kendrick and Tom Brady. It churns out work that not only looks like it could have been done by a big-name shop but is so effective, PepsiCo’s Quaker unit hired it for its own work.
Original content
