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Frito-Lay Introduces Smartfood FiberPop Work

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Chris Bellinger, CCO PepsiCo Foods US, posted today on LinkedIn:

Deep in the hundred acre woods….a particular bear had a grumbling in his tummy for something a little more fiberful…. 👀

Here is some really fun work to introduce our new snack Smartfood FIberPop!

Keep a lookout for our FiBEAR (sorry can’t help myself, so kany good puns and dad jokes here) as he continues to talk about how amazing and important fiber is in your snacking rituals as over 92% of people DONT get enough fiber in their diet! Betcha didn’t know that fun little stat.

We are supposed to have fun in this line or work right, otherwise whats the point of doing it?

Hernán Tantardini Rhasheda Boyd Ciara Dilley Tina Mahal Danielle O’Keefe Sophie Loeb Paul Simon, MBA GUT D3 @ PepsiCo Foods US @puppet island MERGE Juan Javier Peña Plaza Justin Enderstein @meghan smart Alejandra Guerrero Lani Chevlin Annie Bryan Christian H. @Sergio Silvana @Silva Renata Neumann Rafael Sánchez @Loza Gabriella Delgado Juliana Patiño Melissa Rodriguez @Marinet Quinones Faith Hundley Ignacio Ugarteche Sarah White, MBA Jenny Allenbaugh Nur Kara Debbie Ludwig Jeanette Zimmer Ryan Matiyow PepsiCo Jeremy Shepherd Amanda Paluzi Corral

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Guest Author

These are posts about DFW companies that we curate and give attribution to the original author.