Balmex Diaper Rash Cream is a heritage brand that wanted to re-introduce themselves to millennial parents. Every mom and dad want a smiling, happy baby.
But modern parenting is hard, there are so many choices and opinions to wade through, figuring out what is best for your baby can be a worrisome and frustrating process. And when your baby is crying and hurting, it only makes it worse.
Balmex brand purpose is centered around bringing more smiles and happy moments to parenting with products that soothe, protect and heal. But how do we grab the attention of this target to let them know? Why, rap music of course! Millennials were coming of age in the “trap rap” era – that genre reminds them of a time when they were living their best life with few worries and things were carefree and happy. Now that they are adulting and parenting, we wanted to create a song to take them to that carefree place and tell them about a tool they can use to make their life and their baby’s life, better, now.
31,000 FT partnered with the talented folks at Mophonics in New York to help us create this ear worm that is running broadly across digital platforms.
