Countdown to the big Digital Fight Club this Thursday! And Netflix will be there to shoot a pilot.
For those of you who have colleagues that are crazy jealous you are going to be on Netflix and they can’t because…
They have one more shot: We have 100 free spots available for what we call the Extreme Hybrid virtual experience. Way more than just streaming. It’s interactive.
1st come 1st served for anyone who signs up:
Use code “dfcvirtual” at https://dfcmarketing-fall23.eventbrite.com
They will still get on Netflix. Seriously.
- Fight 1: Marketing to an audience that thinks no one gets them: Gen Z
- Fight 2: Rise of the machines: AI in Marketing
- Fight 3: Brands & Culture: “Woke” marketing?
- Fight 4: How do you measure ROI anymore?
- Fight 5: Testing new platforms without wasting time & money
- Fight 6: Who controls the narrative: Consumer or Brand?
Fight 1
Marketing to an audience that thinks no one gets them: Gen Z
Kevin Williams –Creative Director, VMLY&R
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- Brand-side vet
- Frequent design director
- Mean Green
Mateen Aini/CEO, Villain
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- Former TMA
- Buyer for Target
- Badger
Fight 2
Rise of the machines: AI in marketing
Dani Mariano/ President, Razorfish
- Brand-side vet
- Held every marketing role in the book
- Bruin
Corbett Guest/ President, Imaginuity
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- Nerdy ad-tech agency ceo guy
- Musician
- Blaze the Mascot
Fight 3
Brands & Culture: “Woke” marketing?
Aldo Quevedo/ CEO, Beautiful Beast
- LERMA, Dieste, Oglivy vet
- Culture & Arts freak
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Tecnológico de Monterrey
John Kiker/President, Medium Giant
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- Integer vet
- Agency lifer, PR refugee
- Boomer Sooner
Fight 4
How do you measure ROI anymore?
Reid Carr/ CEO, Red Door
- Agency lifer
- Social activist
- Duck
Amy Lanzi/CEO, Digitas
- Lifelong commerce vet
- 20 year TPM vet
- Pony Up!
Fight 5
Testing new platforms without wasting time & money
Chris Schembri/ CEO, Aletheia
- Camelot vet
- Former media buyer
- Lancer
Preston Larson/ Chief Planning Officer, UM
- Team One vet
- Agency lifer
- Bobcat
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