Digital Fight Club expanded this year to include a new marketing twist. Six verbal sparring fights between C-level ad agency executives took place February 26th, in front of 5 CMO referees who asked very tough questions. The fighters were judged by over 400 of their competition and peers.
Watch the pre-fight interviews and the actual fights below.
Panels are boring. So we put 2 technology experts in a boxing ring 2 feet from each other in front of 5 accomplished “referees” and let them defend their position on a topic in their field.
We do this in front of 500 CEOs, technologists, entrepreneurs and investors. So there is no pressure.
Then we let the refs and audience (that’s you) vote for a winner. That’s not boring. That’s fun.
…and you might learn something.
