Behind every brand is an untold story that can change the way the world sees it.
At Dog Park Studios, founders Diana Schroeder and Jed Schroeder help brands craft and tell those stories through Brandframing™—the mining, crafting, and sharing of a brand’s untold narrative. The result is a more authentic and appealing identity, allowing a brand to build a genuine connection with the world.
Dog Park Studios collaborates with a wide array of specialists—designers, developers, writers, data scientists, producers, cultural strategists, and more—to create story-specific content and messaging plans that bring these unique, untold stories to life.

Diana Schroeder stated, “I’m thrilled to announce the next chapter in my professional journey, We’ll focus on helping brands craft and tell the kinds of stories that will change the way the world sees them. But the best part is I’ll be working with my quick-witted husband of 27 years, Jed Schroeder. Together we’ve accumulated a ridiculous amount of advertising and marketing experience, so we decided it was time to invest in ourselves and start working directly with companies and brands looking for a different way of doing things.”
Jed Schroeder added, “It’s all about getting to the right story. No formulas. No preferred platforms. Just a better story told in a better way.”


