DFW-Based Creative Director Alberto Deida Teams with 3Headed Monster for Hysterical OnePlus Open Spot with Bigfoot?

Source

Bigfoot pitches new foldable phone

OnePlus is launching its first foldable phone, the OnePlus Open, with the help of America’s favorite furry cryptid. Created in partnership with Dallas-based 3Headed Monster, the campaign is part of a larger push to bring OnePlus into the U.S. Android market after success in India and East Asia. 

To introduce the OnePlus Open, a truly unbelievable foldable phone, they enlisted the help of a legendary early adopter, the one and only Bigfoot.

This Bigfoot-approved foldable, is the thinnest and lightest foldable in North America, and it offers an unbelievable Hasselblad camera, dual ProXDR 120Hz displays, and a fast and smooth user experience powered by the Snapdragon 8 Gen2.  A truly unbelievable device.

The campaign, which is running across all digital platforms, centers around Bigfoot as an “early adopter” of new trends. The spot opens with Bigfoot ironically asking “Want to see something unbelievable?” before expounding on the OnePlus Open’s many features, including its large screen, thin design and the ability to film in Dolby Vision—a decided upgrade from grainy images of Bigfoot walking through the woods.