Last month, The Dallas/Ft. Worth Area Alliance for Women in Media Chapter (AWM-DFW) hosted its highly anticipated annual field day, Battle of the Media Stars – an outdoor event in which local media professionals team up to compete in a series of outdoor competitions. The winning team has the honor of having their team and individual names added to the coveted Golden Shoe Trophy.
The purpose of the event is to raise money for AWM-DFW’s scholarship funds of which will be rewarded to two students attending a Texas public or private university that offers radio, television, film, public relations, advertising, communications, or broadcasting as the major emphasis of study. A live raffle is organized to secure these funds via various prize donations from event sponsors. Scholarships are awarded in-person at the annual Awards of Excellence Gala hosted at Hyatt Regency Dallas in April 2023.
This year’s Battle of the Media Stars had a Summer Camp theme so Troops in attendance could relive all their childhood memories with games such as: Tog O’ War, Cactus Ring Toss, Canoe Relay, Five-Part Obstacle Course, and Archery. On Thursday, September 22, eight teams competed for the Golden Shoe Trophy in Dallas’ Turtle Creek Park.
Spectrum Reach brought home the big win with 63 points. Last year’s champions, OUTFRONT Media, came in a close second with 57 points, and WFAA came in right behind them with 54 points. Bonus points were also awarded for raffle ticket sales. After the event, all Troops and Camp Counselors celebrated with a happy hour at Bowl Games.
AWM-DFW’s 2022 Battle of the Media Stars ticket and raffle sales made over $2,700 in profit to benefit its scholarship program.
Visit www.allwomeninmedia-dfw.org for more information about upcoming events and next year’s Battle of the Media Stars.
Alliance of Women in Media is a national, nonprofit organization of men and women who work in the media and allied fields. Founded in 1951 as American Women in Radio and Television, AWM (formerly American Women in Radio and Television) is proud to represent men and women engaged in all aspects of creating high-quality media and related services. AWM harnesses the promise, passion, and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress. For more information go to www.allwomeninmedia-dfw.org.
