Marketing

Dallas Mavericks AR Experience at Dallas Love Field Airport

Written by Dallas Mavericks

The Dallas Mavericks have made shopping and travel a little easier for MFFLs. At Dallas Love Field Airport, where holiday travelers are estimated to exceed 315,000 this season, Mavericks fans can spend time at the Mavs Augmented Reality Shopping Wall, located inside the Lil’ Love Lounge on the concourse. This dual-purpose space serves as a family-friendly, children’s play area immersed in a truly authentic Mavericks experience. At the AR Wall, the first of its kind for the Mavs, shoppers can purchase merchandise virtually by mobile phone through a unique product QR code or through the “BUY NOW” button within the AR portal, and have it shipped directly to their destination of choice. The perfect hassle-free choice for a last-minute holiday gift.

 

 


The Dallas Mavericks and Dallas Love Field have a long-standing partnership, bringing together MFFLs from all around the world. To check out the AR experience, click here for photos and here for video (if prompted, enter password: gomavs2022).

ABOUT DALLAS LOVE FIELD AIRPORT: Dallas Love Field is leading the evolution of the airport experience as the busiest medium-hub airport in the United States. It served nearly 17 million passengers in 2019, the most in its history, and is forecasted to reach comparable volumes again in 2022. DAL is the 2018, 2019, and 2020 recipient of the Airport Service Quality Award for North American Airports that serve 15-25 million passengers. The airport consistently ranked in the top four large airports in the J.D. Power North American Airport Satisfaction Study over the last six years and is a GBAC STAR Facility. For more information, visit dallas-lovefield.com.

About the author

Dallas Mavericks

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.