Medium Giant is putting its new scale to work.
The Dallas-based full-service marketing and creative agency is entering its next chapter as a Hearst company with two significant new client partnerships, expanded leadership and growing capabilities in areas ranging from integrated brand marketing to location intelligence and AI-driven discovery.
Medium Giant has added Casey’s and Prinx Chengshan Tire North America to its client roster, two distinctly different assignments that demonstrate the breadth of the agency’s evolving model.
For Prinx Chengshan Tire North America, Medium Giant will serve as an integrated marketing partner for the Prinx and Fortune Tire brands, helping to expand their wholesaler and dealer network. The multi-year engagement spans marketing strategy, creative, media, social, digital experience, analytics, sales enablement and sponsorship activation.
For Casey’s, Medium Giant will lead an enterprise location intelligence program designed to strengthen the retailer’s discoverability and customer acquisition across search, maps, AI platforms and other digital discovery environments. The engagement includes local SEO and AI strategy, location-page optimization, analytics and intelligence, local presence management and reputation management.
The wins come as Medium Giant leans into an increasingly differentiated position in the agency landscape: the accessibility, senior-level involvement and collaborative culture of a boutique agency, now backed by the data, audience intelligence and scale of Hearst.
“These partnerships are strong examples of where Medium Giant is headed,” said Grant Moise, president of Medium Giant. “Our focus is on helping clients solve meaningful business challenges and drive measurable growth, whether that means bringing together the full capabilities of the agency or applying specialized expertise in areas like location intelligence and AI-driven discovery. Combined with the scale, data and resources of Hearst, we have a tremendous opportunity to build on what Medium Giant does best and bring even greater value to our clients.”
New Business Reflects an Expanding Agency Model
The Prinx and Casey’s assignments illustrate two sides of Medium Giant’s growth.
The Prinx relationship brings multiple disciplines under one integrated agency partnership, from audience strategy and creative development to media, social, digital experience, analytics and sponsorship support.
“My team and I are excited to begin our partnership with Medium Giant across both our Prinx and Fortune Tire brands,” said Samuel Felberbaum, president of Prinx Chengshan Tire North America. “We believe the team will help us reach new heights across our business, and we’re excited to embrace their philosophy to Be Giant.”
The Casey’s partnership reflects another area of growing focus for Medium Giant: helping multi-location brands navigate a rapidly changing discovery environment.
As consumers increasingly turn to AI platforms alongside traditional search engines to decide where to go, what to buy and which brands to trust, Medium Giant is helping Casey’s connect location intelligence, local search performance and AI visibility to broader customer acquisition strategy.
The program includes monitoring visibility across traditional and AI-driven search experiences, location-level analytics, location-page optimization, listings and presence management, reputation management and ongoing recommendations designed to improve discoverability and conversion.
“Showing up for our guests today starts well before they walk through our doors. Whether someone is searching for a nearby Casey’s, checking store information or sharing feedback, we want that experience to be simple and helpful,” said Steph Hoppe, vice president of omnichannel marketing at Casey’s. “Medium Giant brings the expertise to help us show up with useful, accurate information when and where our guests need it. It’s one more way we can make everyday life a little more convenient for the communities we serve.”
Together, the engagements demonstrate an agency moving beyond traditional channel definitions toward solving broader business and customer-growth challenges.
Boutique by Design. Backed by Hearst.
Medium Giant’s momentum follows its transition into the Hearst portfolio, giving the agency access to capabilities and audience intelligence typically unavailable to agencies of its size.
As part of Hearst, Medium Giant can tap into one of the nation’s largest ecosystems of first-party audience data, research and market intelligence while maintaining the speed, accessibility and collaborative working model of a boutique agency.
It is a combination the agency believes can give clients an uncommon advantage: intimate agency partnership paired with enterprise-level resources.
Medium Giant has also recently evolved its brand around a simple philosophy: Be Giant.
At its core is the belief that brands do not become giant simply by becoming bigger, louder or more visible. They become giant by meaning more to more people. Medium Giant sees its role as creating the strategy, ideas and connections that give people greater confidence, clarity and reason to act — and ultimately drive meaningful business growth.
For Medium Giant, the ambition for its next chapter is straightforward: stay small enough to stay close to the work and become powerful enough to take on increasingly giant problems.
