Brand Marketing • Entertainment Marketing • Marketing

Cinemark Releases Its First National Brand Campaign, “It’s Show Time”

3 months ago
by Cinemark
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Written by Cinemark

Wanda Gierhart, EVP Global CMO & Content Officer at Cinemark, posted on LinkedIn:

“After a successful targeted rollout last fall, I’m thrilled to share that Cinemark ’s first brand campaign, It’s Show Time, is now being deployed on a national scale. In developing this spot, we set out to capture the pure joy moviegoing experiences deliver and the emotional connection Cinemark theaters create with our guests.

“At the same time, we’re hitting another key milestone with this campaign – celebrating our first-ever studio integration alongside Universal Pictures for their upcoming film Minions & Monsters. This campaign evolution is a bold step forward for our brand, blending storytelling, entertainment and unforgettable moments at every touchpoint.”

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Cinemark

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 524 theatres and 5,897 screens in the U.S. and Latin America as of September 30, 2021.

Our circuit is the third largest in the U.S. with 324 theatres and 4,440 screens in 42 states.
We ranked either #1 or #2 by box office revenues in 20 of our top 25 U.S. markets as of 12/31/2019.
We are one of the most geographically diverse circuits in Latin America with 200 theatres and 1,457 screens in 15 countries as of September 30, 2021.
We had a presence in 15 of the top 20 metropolitan areas in South America as of 12/31/2020.

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