Advertising New Hires

Cheil Adds Tracey B. as Executive Director of Account Services

We welcome Tracey B. as Executive Director of Account Services, strengthening our leadership team as we accelerate our next phase of growth.

Tracey brings a proven ability to lead integrated, cross-functional teams and manage complex Fortune 500 portfolios. She works at the intersection of strategy, creativity, and execution, helping iconic brands unlock growth through seamless connected experiences.

At Cheil, we were born from technology, and we create connected experiences that matter. By integrating data, creativity, and innovation, we bring brands closer to people and drive meaningful business impact. Tracey’s leadership will play a key role as we continue to evolve as a modern, tech-enabled agency and deepen the value we deliver to our clients.

Welcome to the team, Tracey.

About the author

Cheil North America

In Korean, “Cheil” translates to “the best” or “number one.” Established in 1973 in Seoul, South Korea, we have evolved into a dynamic global leader in the marketing and advertising industry. We drive our clients to the top by shaping their brands’ future through powerful, connected experiences.