Things are getting cheesy this summer—on purpose. D3, the in-house creative crew at PepsiCo Foods, just dropped the latest Cheetos campaign, and it’s bringing the flavor and the fun.
Cheetos is cranking up the summer heat with the return of the #CheetosShapeHunt—a nationwide search for snackable shapes that scream summer (think beaches, flip-flops, and sun-soaked vibes). Each week, one lucky fan who spots a winning shape could pocket a cool $10,000.
