It’s always fun to tap into the creative and intelligent mind of Chris Smith, Principal and Chief Creative Officer of Plot Twist Creativity. It’s especially enjoyable when we get to banter about the hits and misses Super Bowl spots.
In the aftermath of Super Bowl LX, this interview breaks down nostalgic brand storytelling by Budweiser and Pepsi, pop-culture spoofs from Dunkin’ Donuts and State Farm, the rise of AI with brands like Anthropic’s Claude, Meta, Squarespace, emotionally driven campaigns from Rocket Mortgage, Ring and Lay’s,
And yes, we also called out a few contenders in the “dumb and dumber” category.
Check it out!
