Balcom Agency, known for 30 years of marketing and communications expertise, has been honored for work with longtime clients Sinclair Oil and Dairy MAX at the 10th Worthy Awards. The competition is hosted by the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA), and attracts entries from throughout Tarrant County. Balcom received the awards at the annual gala event on Friday, Nov. 3, at the Fort Worth Zoo. v
The Balcom team received recognition for work with:
- Sinclair Oil
Worthy Award, Marketing Communications – Filler Moments Campaign - Dairy MAX
Award of Achievement, External Video – Dairy Tour 360
Balcom’s winning entry for Sinclair Oil generates awareness of gas station visits through small “filler moments” that happen when you fuel up during daily life. The second award, on behalf of Dairy MAX, connects everyday people with real dairy farms in a 360 video format, leading to an immersive and entertaining visual experience.
“An incredible amount of planning, research, creative thinking and execution went into both of these campaigns last year,” said Carol Glover, creative director for Balcom Agency. “Whether highlighting how visiting your favorite Sinclair station is a destination in itself to bringing viewers eye-level on working dairy farms, our team embraces opportunities to showcase real life in ways that resonate with consumers and grow our clients’ business.”
The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community, with more than 100 chapters throughout the country. The Greater Fort Worth Chapter began hosting the Worthy Awards in 2012. In addition to the award competition, the chapter offers professional development programs that facilitate education and networking, and business-building opportunities.
