Avocados From Mexico has launched a multichannel digital experience Super Bowl campaign, the company announced in a news release.
The campaign uses a variety of strategies, including in-store QR codes, the campaign’s new House of Goodness website and a new partnership with New York-based MikMak to increase consumer engagement and drive brand awareness.
This announcement comes after the brand announced its return to the Super Bowl with a new television spot incorporating New Orleans quarterback Drew Brees.
“We’ve built the AFM brand on a foundation of innovation. Now, we’re back in the big game with not only an ad, but another innovative, fully integrated campaign,” Alvaro Luque, president and CEO of AFM, said in the release.
The House of Goodness website, hosted by Brees, allows consumers to view avocado recipes, cooking how-tos and savings opportunities, as well as order ingredients online, engage with other fans, take pictures, enter sweepstakes and shop for AFM-branded clothing.
Avocados from Mexico has also teamed up with a variety of retailers, including Walmart, Instacart, Sam’s Club and Dillions, to allow consumers to shop for single or bagged avocados online for home delivery. The campaign will also include a pop-up shop called the Store of Goodness. It will be open Feb. 8-13 and located at Funny Pretty Nice, 64 MacDougal St., New York, N.Y.
The final element of the campaign include a partnership with MikMaK to make social and digital ads shoppable while enabling the brand to better understand its shoppers with first-party data.
“As consumers continue to buy more of their groceries online, Avocados From Mexico is leading the way by ensuring all digital and social media channels are shoppable with MikMak,” said Rachel Tipograph, MikMak founder and CEO, in a news release.
To learn more about AFM, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico) or Twitter (@AvosFromMexico). Visit the House of Goodness at www.avocadosfrommexico.com/big-game.
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