American Airlines Creates 2 New Spots Focusing on Diverse Travelers

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American Airlines has debuted its first campaign from its new creative agency of record Walton Isaacson, which was awarded the carrier’s general market business last year.

The agency previously held American’s multicultural account.

The “Life Awaits” campaign features multiple spots that will run on connected TV, online video, high-impact media, display, social and search. It breaks just before the peak holiday travel season.

One spot called “Check” and another titled “More” show scenes of diverse travelers utilizing the airline’s AAdvantage loyalty program and its services, such as its app, to make travel seamless.

“While customer loyalty is a classic brand goal, it’s exciting to work with American to communicate the brand’s loyalty to a diverse spectrum of travelers,” said Aaron Walton, CEO of the agency. “This campaign is grounded in nuanced cultural insights that resonate in unique and universal ways, reflecting the many ways in which American brings travelers a meaningful experience.”

Executives on the call, however, were optimistic, saying that demand for travel remains strong and there is an expectation that holiday bookings will beat last year’s numbers.

Amy Craven, Director, Brand & Global Advertising at American Airlines posted on LinkedIN, “Travel is more rewarding travel with American Airlines. We’re proud to bring to life in our latest ads how our digital customer journey, network and award-winning loyalty program help our customers reach the moments that move them.  Check it out :)’

‘Shout out to my amazing creative team Candyce Vanterpool, Steven Mejia, Paul MacDowell and awesome media team Martin Peat, Brandon McDowell, Kate Badham. The wonderful American team members featured in the campaign. And the best agency partners at Walton Isaacson & EssenceMediacom.”