After a turbulent 2020, humor was a big part of Super Bowl advertising this year and that comic relief has us laughing and looking forward as a result. Adam Rizzieri, CMO of Agency Partner Interactive recently had the pleasure of being interviewed by WFAA news anchor, Clio Green. The interview expanded on Rizzieri’s opinion of the best and worst of Super Bowl 55 commercials.
Rizzieri stated, “Super Bowl 55 was complete with advertising that mixed humor, nostalgia, and high stakes promotions. From a shot at winning $1 million to scoring an actual trip to space, this year’s advertisers put a lot on the table. So what worked? Humor reigned supreme. Bud Light’s Seltzer Lemonade commercial, poking fun at 2020 as a “lemon of a year,” took the 1 spot. Their ability to connect the brand to truly relatable moments created a lasting, memorable impact for viewers. My team at Agency Partner and I also love the unique, original concept that Doritos 3D offered with their “Flat Matthew” concept. Frito-Lay leveraged the timeless appeal and comedic timing of Matthew McConaughey to reintroduce a product that has been off of shelves for about 20 years. In addition, I wouldn’t be doing my job if I left out Drake. State Farm’s stand-in commercial, featuring the rapper/actor, Drake, as a stand-in for “Jake from State Farm” was also a standout. Every year, about 40-50 commercials run during a Super Bowl. To be remembered as a top 5, let alone a top 3 commercial is a big deal.”
Fun Fact: 30-second spots cost $5.6 million this year!
Check out the WFAA interview…
