Freddy’s Frozen Custard & Steakburgers has launched its brand campaign, “This Is The Good Stuff,” an integrated media initiative designed to encourage people to savor quality time together over a meal. The campaign, developed with Dallas-based creative agency 3Headed Monster, focuses on encouraging people to slow down and live in the moment in a world that often feels too fast. The initial creative spot features a family sharing a meal of Freddy’s signature steakburgers and frozen custard, highlighting the brand as a destination for quality time and food, said Erin Walter, chief marketing officer for Freddy’s.
“This is the good stuff’ is a stake in the ground for our loyal guests,” she said in a company press release. “It’s also emblematic of the trajectory we’re on with increased consumer engagement, new locations opening up nationally and crave for Freddy’s at an all-time high.”
The new campaign comes as Freddy’s has expanded its menu to include items like Tots, Grilled Cheese Steakburgers and Prime Rib Steakburgers on its permanent menu, as well as a limited-time Dr Pepper Frost.
Freddy’s, which was founded in Wichita, Kansas, in 2002, has over 550 locations across 36 U.S. states.
