Advertising

31,000 FT Shows the Human Side of Merry Maids | NameTag Films’ Chris Rupert Directs

Written by 31000 FT

Merry Maids is made up of warm, kind, dedicated and hardworking folks who are the heart and soul of the company. This campaign tells their personal stories, who they are, why they love being a Merry Maid, and what their clients love most about them.

31,000 FT wanted to keep the stories as authentic as possible and worked with Chris Rupert of NameTag Films to capture a “day in the life” of the team members in their own homes, and those of their clients. These team members are the reason Merry Maids is such a successful brand. As Robert Pavia, one of the featured team members puts it, “I’m not just in the cleaning business, I’m in the feel-good business.” That is what Merry Maids is all about.

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About the author

31000 FT

31,000 FT is a full-service creative advertising agency, partnering with national, regional and local clients, based in Addison, Texas. Team members share a passion for identifying and cultivating each brand’s higher-level purpose. We bring that purpose to life through brand strategy, social strategy, broadcast/digital/print advertising, video content and web design, and we do it all with 99.6% less bureaucracy than the big agencies.