From 1820 Productions:
We Won! I’m beyond thrilled to share that TRG along with 1820 Productions has been honored with two Communication Arts Advertising Annual Awards for our work with Dave’s Killer Bread! This incredible recognition celebrates the hard work, creativity, and passion that our team pours into every project.
In a collaboration with TRG, we embarked on a creative journey to craft three compelling commercials for Dave’s Killer Bread, shining a spotlight on their unwavering dedication to second chance employment.
- Project: Second Chance Employment
- Agency: TRG
- Production: 1820 Productions
- Post: CUT
- Awards: (4) Gold Addys – Online Film Video and Sound as well as Corporate Social Responsibility / (1) EMMY for Branded Content / (2) Communication Arts Annual Awards
Winning this prestigious award is a reminder of what’s possible when you collaborate with talented people and push the boundaries of storytelling and production. A huge thank you to our amazing creative partners Terence Reynolds Ron Henderson Jennifer Prieto Jenny Wolk, and team members who made this achievement possible—this one’s for all of us!
Here’s to continuing to create work that inspires, connects, and drives impact.
Dave’s Killer Bread (DKB) has championed second-chance employment for nearly a decade, inspired by the journey of its founder, Dave Dahl, who turned his life around after spending 15 years in prison. A new ad campaign by TRG highlights this commitment by featuring three real DKB employees, or “partners,” who were formerly incarcerated.
The ads use powerful storytelling, starting with visuals resembling a prison setting before transitioning to scenes of the partners thriving at work, accompanied by the tagline “doing life.” This campaign marks one of the first major advertising efforts to emphasize DKB’s second-chance employment mission, a cause deeply woven into its identity.