The ask:
Baylor Scott & White Health, the largest not-for-profit healthcare system in Texas asked us to create a multi-channel campaign to promote virtual visits and health management through their MyBSWHealth app. With many patients putting off in-person visits due to COVID, we were challenged to redefine “connection” and promote the empowering benefits of digital health using this award-wining tool.
Our approach:
Rather than focusing on app technology we wanted people to see what virtual care built for real-life looks like. To show how our digital health app fits seamlessly into your life we took viewers on a sound-driven, fast-paced journey showing how patients’ everyday healthcare challenges can be easily solved by the MyBSWHealth app.
Media:
The campaign consists of television, OOH, print and digital.
Results:
The campaign has only been in market a few months, so we don’t have final results yet, but the early results on app downloads are encouraging.
Credit Information:
Director: Jaci Judelson
Director of Photography: Adam Richardson
Producer: Jaime Roderer, Launch Agency
Editor: Jack Waldrip, Charlie Uniform Tango
Audio Engineer: Nick Patronella, Charlie Uniform Tango
Colorist: Joey Waldrip, Charlie Uniform Tango
Music: Elias
ECDs: Dave Wilgus/Diane Seimetz, Launch Agency
Creative Director/CW: April Steinbach, Launch Agency
Creative Director/AD: Lynn Born. Launch Agency
Director of Client Service: Jason Giles
Account Supervisor: Megan Lucy Neal, Launch Agency
Client: Ben Day, Baylor Scott & White Health
