Source: Image Generated by Gemini Pro using Zoom’s press release as a prompt
Zoom Communications has appointed Dallas-based PMG, as its first-ever global media agency of record.
The company’s annual net media spend is estimated at $25 million by agency research firm COMvergence.
The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace.
“Zoom has evolved far beyond meetings into a system of action for modern work, built to turn live interaction into coordinated outcomes,” stated Whitney Magnuson, Head of Brand Strategy and Activation at Zoom. “We need a media partner that matches our pace, operates with the same platform mindset, and helps us translate innovation into measurable business impact globally. PMG’s analytical rigor, flexibility, and people-first approach made them the clear choice.”
The agency’s remit includes developing data-backed strategic guidance, delivering core business reporting and analysis, and producing customized research.
