The D3 Team at PepsiCo has done it again. Chris Bellinger, Chief Creative Officer at PepsiCo Foods posted the following on LinkedIn today:
You can’t do that!…..without Tostitos.
Tostitos and Frito-Lay are kicking off the National Football League (NFL) season with the biggest Tostitos NFL campaign to date with SIX spots starring Tom Brady (aka the GOAT), Rob Gronkowski (aka Gronk), and Julien Edelman (aka Jules aka squirrel) all together for the first time ever. Coincidently, the same number of rings Brady won with the Pats. 🤔
Here are just 3 of the 6 ads in the campaign that you’ll see this NFL season. Below you’ll see Tom Brady as a flight attendant, Julien Edelman as a Pilot, a proposal in a wedding, Gronk posing for some paint and sip, and Edelman as a helpful but upset painter. Jules – we loved your painting even if Gronk didn’t give it the flowers it deserved.
The other 3 comedic spots launching in a couple of weeks feature a funeral, a dance recital, and a grocery store because where else would you get all the Tostitos chips and Tostitos Salsa and Queso for the season?
The team was running the 2 minute drill on this one – shooting 6 spots in only two 8 hour days along with dealing with a 4.7 earthquake during shooting and an accelerated post production timeline. Shot by the always talented Dave Meyers and RadicalMedia we wanted to lean into the simple mechanic of storytelling and humor that NFL fans will love.
Shout out to the real MVPs, the Tostitos brand team and D3 agency team for bringing this hilarity to the screens, and of course all our partners and cross functionals.
