Film

WHO NEEDS SLEEP Telethon Returns with Celebrity Appearances from the Mavericks, Cowboys and Stars

Written by Kelly Kitchens

36-Hour Telethon aims to raise money for cancer fighters on Saturday, December 4, 2021

WHO NEEDS SLEEP, a 36-hour variety telethon broadcast, returns for its fifth year to entertain and inform audiences while raising funds for North Texas cancer fighters. The telethon begins Saturday, December 4 at 8:00 pm CT and will be broadcast live at WhoNeedsSleep.org, and VokalNow.com.

RAISING MONEY WHILE ENTERTAINING

The telethon mixes live music and comedy performances, game shows, celebrity and athlete interviews, and special in-studio surprises. Viewers are urged to pledge money through donations over the course of the telethon, as well as bidding on unique sports and pop culture auction items. 

BENEFICIARIES 

Proceeds from the 2021 campaign will benefit the hematology and oncology wards of Cook Children’s Hospital of Fort Worth.

“Cook Children’s is honored and grateful to be a beneficiary of this event. Funds raised through WHO NEEDS SLEEP are helping us provide the best care to the patients in our Hematology and Oncology Program. Without the support of our community, we would not be able to provide leading-edge clinical research and additional resources to help families during their Cook Children’s journey,” said Grant Harris, Chief Development Officer / Senior Vice President of Cook Children’s Health Foundation.

The telethon will be produced live at Music City Mall in Lewisville, who will also be holding their Christmas tree lighting ceremonies and the arrival of Santa Claus during the livecast. 

“Last year, though we were broadcasting in a ‘bubble’ during the pandemic, we still loved being at Music City Mall during the event – the holiday spirit truly lent an added level of excitement,” said Executive Director Devin Pike, who will be on-air through the entirety of WHO NEEDS SLEEP, with a revolving cast of co-hosts.

UPDATE: SPECIAL GUEST STARS 

The WHO NEEDS SLEEP team has confirmed the return of voice-over legend Rob Paulsen, along with first-time guests MST3K‘s Trace Beaulieu and Frank Conniff; actor Burton Gilliam; comedian Paul Varghese; a “hall-of-fame” sports announcers roundtable with Brad Sham (Dallas Cowboys), Eric Nadel (Texas Rangers), Josh Bogorad (Dallas Stars) and Mark Followill (Dallas Mavericks); musicians Chance Munsterman, Sean Cole Silagy, Delta Rage, and Remy Reilly; and Atlanta Braves legend Steve Avery

About WHO NEEDS SLEEP

The telethon is produced by the Who Needs Sleep Foundation, a 501(c)3 registered organization solely tasked with raising and distributing funds to cancer-fighting individuals and organizations.

About the author

Kelly Kitchens

Kelly J Kitchens (Wickersham), film publicist

As an editor and feature writer, Kelly J. Kitchens found herself engrossed in North Texas’ arts, entertainment, leisure/hospitality and fund-raising events scene in the early and mid-'90s where she was a feature writer, critic and editor for a weekly arts and entertainment magazine in Dallas called The Met. Her love of film, music, art, theater and worthy causes drove her to then pursue the publicity side of the media business in 1995. Kelly has been honored by being named a “master publicist” in the Fort Worth Business Press and an “ace media maven” in The Dallas Morning News.

For more than 25 years, Kelly has had her hand in much of the Dallas film world. For instance, she publicized Angelika Film Centers openings in Dallas and Plano and the revitalization of Houston’s Angelika. She is the director of press and publicity for several area film festivals and independent films playing at other film festivals. And in 2022, she plans to return to be the publicist for Alamo Drafthouse Cinemas in DFW.

During the pandemic, Kelly wasn’t sure where her career would take her. Fortunately, she was able to help save Thin Line Film Festival, Dallas VideoFest's DocuFest and AltFiction Fest, Pegasus Film Festival, among other film festivals as they turned to go virtual instead of canceling.

As the world emerges from the pandemic, Kelly is working on publicity for Pegasus Media Project, Who Needs Sleep Telethon, as well as several films making their ways into the festival circuit and an Amazon series nominated for a Daytime Emmy, #WASHED.

One of Kelly’s specialties is her Media Roundtables. RTs are modified press conferences that turn into conversations and virtual film schools with filmmakers, festival directors and anyone else she happens to be working with at the time. Get a feel for these media roundtables at this YouTube playlist: https://tinyurl.com/KJKPRMediaRoundtables