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What a Threesome! LERMA\ Creates Red Kettle Kickoff Spot with Dolly, The Dallas Cowboys and The Salvation Army

Written by LERMA

The news is out. Dolly Parton will be performing at this year’s #RedKettleKickoff. We had the best time collaborating with our partners at The Salvation Army and Dallas Cowboys to bring this star-studded announcement to life.

The halftime show for the Cowboys’ Thanksgiving Day game has become an iconic event in itself.

And once again, the Cowboys will be hosting another legendary icon to perform.

Dolly Parton, an 11-time Grammy award winner and country music generational icon, will be the performer at halftime of the Cowboys’ November 23 game with Washington at AT&T Stadium.

The annual show serves is the opening act for The Salvation Army and its Red Kettle Kickoff fundraising campaign.

Parton, who has 25 career No. 1 songs, was a co-host for the Academy of Country Music Awards at The Star in Frisco along with Garth Brooks earlier this year in May.

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LERMA

LERMA/ was founded by Pedro Lerma with an emphasis on omniculturalism and a belief that they can positively affect our increasingly diverse culture by first embodying it themselves. The agency's work includes award-winning campaigns for clients such as The Home Depot, Avocados From Mexico, The Salvation Army, Interstate Batteries and He Gets Us, among others. For more information, visit www.lermaagency.com