Texas-based vodka brand joins forces with hop-on jet service to offer in-flight spirits beginning July 24
Premium vodka brand, Western Son Vodka, takes to the skies with a high-flying new partnership with JSX, the award-winning hop-on jet service known for hassle-free public charter flights between dedicated hangars. Beginning July 24, Western Son Original Vodka will be available complimentary onboard all JSX flights across the United States and Mexico.
This in-flight debut marks a significant growth milestone for the vodka brand, marking the first time Western Son will be featured as part of a curated premium beverage lineup in aviation.
“To be featured on JSX is a game-changer,” said Vice President of Marketing & On-Premise Erin King. “Not only is JSX elevating regional travel, but they’re doing it with brands that reflect their values: quality, innovation and a strong connection to its roots. For a Texas-born, independently-owned vodka like ours, this is more than visibility, it’s validation that what we’re building resonates far beyond our home state.”
As JSX operates up to 140 daily flights to 28 business and leisure destinations across the U.S. and Mexico, Western Son is poised to reach new audiences in high-opportunity markets such as California, Florida and Nevada — in addition to growing its loyal following in Texas.
“Our experienced selection panel unanimously selected Western Son in a blinded taste test, demonstrating the craftsmanship and character of this premium vodka,” said Senior Director of Customer Experience Ben Kaufman. “As a fellow North Texas-based company, JSX is excited to bring our customers a local brand that’s sure to impress on a national scale.”
Passengers aboard JSX can enjoy Western Son Vodka alongside complimentary gourmet snacks, beer, wine and other spirits. Known for its business-class legroom, quick check-in via private terminals and free onboard Starlink Wi-Fi, JSX offers a modern, premium flying experience without the hassle of traditional commercial travel.
Crafted in Texas and recognized nationwide, Western Son Vodka is known for its exceptional quality and smooth, clean taste — 10X distilled using only the finest ingredients. The brand’s commitment to craftsmanship continues to raise the bar in the world of craft spirits.
About Western Son Vodka
Founded in 2011 and based in Pilot Point, Texas, Western Son Vodka is a premium craft spirits brand known for its high-quality, smooth vodka and innovative flavors. Born from a group of entrepreneurs who left behind the corporate world to pursue their passion, Western Son blends tradition with creativity, using the finest ingredients and a 10x distillation process to craft exceptional vodka with a clean finish. With real fruit and a commitment to quality, the brand has become a favorite among vodka lovers. Rooted in the “Spirit of the West,” Western Son is proud of its Texas heritage and continues to push the boundaries of vodka craftsmanship. For more information, visit westernson.com or follow the brand on Instagram, Facebook, Linkedin and TikTok.
About JSX
Founded in 2016, JSX is a ‘hop-on’ public charter service that’s faster on the ground, more comfortable in the air, and is competitively priced. Offering convenient flights between dedicated crowd-free private terminals, the award-winning air carrier has been recognized by Travel + Leisure as the Number 1 Domestic Airline for the 2nd year in a row in the 2025 World’s Best Awards, Inc Magazine’s 2024 ‘Best in Business’, and is the world’s only Airline Passenger Experience Association (APEX) 2025 Five-Star Regional Airline for a fourth consecutive year, in addition to being named APEX’s 2025 Best Regional Airline in North America.
JSX operates up to 140 public charter flights daily to 28 leisure and business destinations across Arizona, California, Colorado, Florida, Nevada, New Mexico, New York, Texas, and Mexico. The air carrier currently operates 48 ERJ family aircraft and employs over 1,000 Crewmembers, with recently announced plans to introduce ATR 42-600 aircraft in late 2025.
JSX brings Customers many industry-leading benefits, including:
- Allowing Customers to check-in just 20 minutes before their domestic flight from dedicated private terminals (45 minutes for international flights)
- No long check-in lines and advanced and efficient security screening
- A bright, modern cabin interior featuring 30 comfortable seats with business class legroom, no middle seats, and power outlets at every row
- Added complimentary amenities for all Customers such as two checked bags (including golf bags, skis, and snowboards), drinks, snacks, and cocktails inflight
- Planeside baggage retrieval within minutes of arrival
- Club JSX, a generous loyalty program offering Customers tangible Rewards that are easy to accrue and simple to redeem
- Free onboard Starlink Wi-Fi; JSX was the global launch customer for Starlink and has offered this service free of charge to Customers on all flights since May 2023
JSX flights may be booked directly through www.jsx.com or on the JSX mobile app.
