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TRG Hosts a Special Live Event: Fergus O’Carroll’s “On Strategy Showcase” Get Tickets!

Written by TRG
On Strategy Showcase 2025 Live Tour Kicks Off in Dallas

One of the most influential podcasts in the advertising industry, Fergus O’Carroll’s On Strategy Showcase, is hitting the road in 2025 for a series of live recordings at agencies like Mischief, Anomaly, and Mother. The very first stop? Dallas, Texas.

On Thursday, September 18th, the tour kicks off at TRG’s Deep Ellum headquarters with a live show themed “Ideas Born in Texas.”

The evening will feature an incredible lineup of industry leaders:

  • Christopher Owens – Head of Brand Strategy, TRG

  • Derek Dabrowski – SVP, Head of Cold Brand Marketing, Keurig Dr Pepper

  • Kate Rush Sheehy – Chief Strategy Officer, GSD&M

  • Terence Reynolds – Chief Creative Officer, TRG

📍 Doors open at 5:00 PM | Show starts at 5:45 PM

About the author

TRG

Founded in 1976, TRG has a five-decade winning streak of building iconic brands. Orkin. Chick-fil-A. Ram. Motel 6. Charles Schwab. The Home Depot. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work. We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media plans, TRG creates long-lasting memories in the minds of consumers that, overnight and over time, move markets. Fiercely independent since our founding, we push ourselves daily, bravely, and freely without distant boards or outside agendas. Find or follow the agency @TRG or @TRGCreativity.