Advertising

TRG Debuts “Dear Mom” Campaign with MemorialCare Saddleback Medical Center

1 year ago
by TRG
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Written by TRG

We often celebrate the arrival of a new baby, but what about the journey of the mother?

TRG and MemorialCare are proud to launch “Dear Mom,” a deeply human campaign centered around the one at the heart of it all: Mom. While these milestones usually spotlight the precious little ones, “Dear Mom” turns the focus to the mother, honoring her strength and vulnerability from pregnancy through postpartum.

 
“We didn’t want to create another hospital campaign filled with platitudes, said
Terence Reynolds, Chief Creative Officer at TRG. “We wanted to tell the truth about motherhood — its joy, its complexity, and its often-invisible emotional weight.
‘Dear Mom’ is a love letter, not just to mothers, but to the moments we rarely talk about.”

Check out the spots: 

 

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TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

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