Chris Bellinger, CCO at PepsiCo US posted on LinkedIn:
What do NFL teams and Tostitos have in common? The tradition. Check out the new campaign from the team that leans into what matters….tradition. The Green Bay Packers and their iconic “leap,” the Minnesota Vikings SKOL chant, the Dawg Pound in Cleveland Browns, diehard Buffalo Bills fans shoveling snow, and the yearly Dallas Cowboys Thanksgiving game. The rituals, the fans, the history, the stories, it all combines into something special, almost sacred.
Tostitos is the Official Chip & Dip of the National Football League (NFL). Plus, all Tostitos chips start with whole corn kernels and masa made the traditional way. See what we did there? Tradition matters and now we are telling the story of how we are made.
So enjoy the new campaign featuring 6 (YES SIX!)! different spots that each tell a story about why “Tradition Matters” and how Tostitos are made the traditional way with whole corn kernels, traditional masa, and crisped to perfection.
Congrats to the whole team for bringing Tostitos and the NFL to life and all the traditions that go into both brands.
PepsiCo Frito-Lay Brand: Hernán Tantardini Jess Spaulding Megan Burnside Astrid Pérez Martín Melody Macaluso Allison Schafer Marisa Price Teeter
D3 @ PepsiCo Foods US: Isaac Pagán Muñoz Molly Alesi Christian H. Casi Otte Mylena Sordelli Stevie Miller Carlos Diaz Brito Jp Winders Rodrigo Fernández Brooks Hess Madi Getgood Hana Golden Cilla S. RC Maxfield Alexandra Henry
PR: Melissa Cappabianca Lindsey Smith Elizabeth (Elly) Hayn Sarah Donohue
PR: Ketchum
Media: OMD
Partnership: Laura Sipes Genesco Sports Enterprises
