The Point Group (Point), an integrated marketing communications agency, is proud to announce that its television commercial “Not Rehab”, developed for client Enterhealth, has been named a winner in the General–Healthcare category of the 46th Annual Telly Awards. The Tellys honor excellence in video and television across all screens and industries, placing Point among creative leaders like Pixar, NASA, Hearst Media, and ESPN.
Created for Enterhealth, a Dallas-based provider of evidence-backed addiction and mental health treatment, “Not Rehab” is the centerpiece of a repositioning campaign designed to reframe how people view addiction treatment. Rather than lean on traditional rehab tropes, the commercial presents Enterhealth’s science-driven, customized care as a smarter, more effective path to recovery.
“At Point, we specialize in turning complex brand stories into compelling creative that resonates—and drives results,” said Susan Owen, CEO of Point. “This recognition underscores our team’s ability to deliver bold, strategically grounded work that cuts through the noise and connects on a deeper level.”
Point’s creative and in-house Point Studios brings together writers, designers, producers, and strategists with a shared commitment to meaningful storytelling. With a multidisciplinary approach, the team crafts campaigns that are not only visually memorable but also strategically aligned with client goals—from healthcare and senior living to hospitality and consumer brands.
“This campaign demanded an approach as distinctive and uncompromising as Enterhealth’s mission,” said J Frederick, Executive Creative Director at Point. “We worked closely with the Enterhealth team to move beyond the clichés of addiction marketing and create a message that reflects the truth of their care—intelligent, customized, research-based treatment in a setting that fosters lasting change. ‘Not Rehab’ became both a rallying cry and a redefinition—and every aspect of it, from concept to production, was done entirely in-house by our team at Point.”
The Telly Awards received more than 13,000 entries this year, with very few receiving this prestigious distinction, from across the globe. Under the theme “Where Stories Take Shape,” the 46th annual awards recognized work that pushes the boundaries of creativity in storytelling. “Not Rehab” was selected for its clarity, emotional resonance, and visual execution in a highly stigmatized category.
“This award is a testament to the power of great storytelling, smart strategy, and seamless collaboration across our creative, account, and production teams,” added Owen. “We’re proud to deliver work that not only stands out but makes a meaningful impact.”
For members of the media interested in coordinating an interview or learning more about this announcement, please contact Sarah Wicks at swicks@thepointgroup.com.
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, RunwayML AIFF, ReelAbilities Film Festival, Film Fatales, FWD-Doc, Stash, Production Hub, Ghetto Film School, Future of Film, We Are Parable, Video Consortium, SeriesFest and Green The Bid.
