The Infinite Agency partnered with Alicia Conner of See Pictures Production as the production arm for an NFL-centric campaign for their client, betPARX. The goal was to raise awareness and drive app downloads for betPARX’s mobile casino app during football season. Recognizing the heightened interest in gambling during football season — when fans’ emotional highs and lows are tied to their team’s performance — The Infinite Agency tapped into this insight to develop a campaign that speaks to fans’ desire to win, even when they can’t control the outcome on the field.
To bring this vision to life, the agency enlisted Nick Utter, known for his comedy instincts and compelling visuals, who also filled multiple roles as director, DP, and editor. This approach helped manage the budget while maximizing creative control. Alicia Conner doubled as the line producer, coordinating production efficiently. The team worked together to transform the agency’s studio into a cozy living room set, bringing an authentic, relatable atmosphere to the campaign.
The final campaign was deployed across broadcast, social media, radio and OOH, reaching audiences wherever they follow football and delivering a compelling call to action for betPARX’s app. Because whether their team is successful or not, there’s always another way to win on the betPARX casino app.
BetParx – It’s Happening Again
Agency: @infiniteagency
Associate Creative Director: Caleb Alba
Associate Creative Director: Jordan Spencer
Brandon Supervisor: Becky Blake
Production Company: @seepicturesproduction
Producer: @acslater2203
Director/ DP: @nickutter.dp
AC: @tbshop
Gaffer: @justogarciaiii
Key Grip: @royjohnbulls
G&E: @mchlolsn
Wardrobe Stylist: @lweatherread
Prop Stylist: Greg Beutel
Hair and Makeup: @angelaangelofficial
PA: @positivepridasilva
Production Intern: @benlanc84
Lenses: @beyondtherental
Edit: @content.shift
Color: @codystrout
Talent: @irisolivia Joshua Tywater
