Advertising

Team One Welcomes New Design Director to Lead The Agency Into the Modern Era of Premium & Luxury Design

Written by Team One
The Decorated Designer Returns to Elevate The Agency’s Design Practice
Source Team One

As an agency born to build and transform premium and luxury brands into modern powerhouses, Team One, Publicis Groupe’s fully integrated media, digital and communications agency, fittingly announced the appointment of Ryan DiDonato as its new Design Director. Brought on to lead an existing team of award-winning designers, DiDonato will help to elevate Team One’s design capabilities and upgrade the visual ambitions of the agency’s luxury and premium brand clients. As part of the larger creative team, he will report into Team One’s Chief Creative Officer, Chris Graves.

“Design has always been a critical part of what makes a premium brand. Which is why the talent required to lead that discipline is such a high priority for us at Team One,” said Graves. “Not only does Ryan know the Team One family well – having worked on our creative team before – he brings a deep design background, an established aesthetic prowess and a love of the craft to his new role. Ryan has an exceptional eye and a passion for luxury brands, and that eye happens to be attached to an exceptional human being whose work is always culturally-tuned, visually-driven and evocative. I personally am looking forward to seeing where Ryan takes us.”

Throughout his career, DiDonato has created award-winning work for a handful of Fortune 50 companies and brands, whose mission has been to connect with audiences in breakthrough ways. Working on the brand and agency side to develop successful, integrated campaigns for the likes of Google, Pernod Ricard, Lexus, Samsung, Netflix and Häagen-Dazs, to name a few. This work has earned him industry recognitions from the World Luxury Awards, Cannes Lions, AICE and the Shorty Awards. Most recently, DiDonato worked as a freelancer, leading design projects for Absolut, Marriott Bonvoy, The Glenlivet, Fisker, Citarella and more.

“I’m excited to be back with the Team One family, helping to build a design practice that supports all the brands that our agency works with,” said DiDonato. “As our ever-changing industry continues to grow in different ways, I’m ready to embrace those changes and adapt our design work to stay culturally ahead of the game.”

Outside of the agency world, DiDonato has experience spearheading passion projects for the Rainforest Fund, the CAA Foundation and the NYC Mayor’s office.

 

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Team One

The next generation of affluents is here. And they’re seeing their world through different eyes. They value significance over status. They aspire to worth over wealth. And they seek brands that don’t just serve them, but also inspire them.

This is the single reason Team One was created: to help brands build relationships of worth with affluent customers. Understand them more deeply. Target them more precisely. And be at the leading edge of how they travel the digital world.

Everything about Team One is custom-built to deliver this. We live at the intersection of luxury, data and technology. We track the ever-changing attitudes of affluents across the world. We invent new ways to engage them that feel more personalized. And we turn all of this into ideas that shatter the equation between price and product.

For our clients, it means commanding some of the highest premiums in their categories. It means staying ahead of what affluent customers need, want and love. Not by selling them things to own, but by influencing the way they aspire to live.