In collaboration with the creative agency Team One, Lexus has unveiled a new commercial that spotlights dad jokes, quite literally putting them in the front seat.
Team One designed this entertaining spot for Father’s Day weekend to showcase innovative technology that helps dads bond with their kids. Using the GX’s touchscreen system, fathers can browse various joke categories such as Space, Sports, Technology, School, and Nature to deliver the perfect dad joke.
This (completely fictional) new entertainment feature is set to be introduced on social media through a series of parody videos!
