Sleigh the season with data-driven drivers for holiday planning success. In this report, we’ll explore 2024 holiday trends and actionable ideas for navigating the festive frenzy to grow sales. Click to download Tandem Pulse: 2024 Holiday Trends.
This issue of Tandem Pulse covers:
✓ When (and why) holiday shoppers will open their wallets
✓ Who is shopping and what they have in common
✓ What is influencing holiday purchases and what are they buying
✓ Where holiday consumers are taking their shopping journey
Sneak Peek: Key Consumer Insights for 2024 Holiday Marketing Success
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- October is the new November. At least a quarter of all generations plan to start their holiday shopping in October, indicating a shift toward earlier shopping.
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- Thanksgiving occurs later this year meaning Cyber Week will happen later, squeezing the time period between Thanksgiving deals and Christmas and Kwanzaa gifting 5 days sooner.
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- Consumers are planning to increase their overall holiday spending by 7%, allocating an average of $1,530 for gifts, travel, and entertainment.
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- 77% of people are planning to celebrate with gifts across Christmas, Hanukkah, Diwali and Kwanzaa. These holidays occur closer together this year, impacting the need for inclusive seasonal campaigns.
- The omnichannel journey is key as all generations say physical store is their #1 source for gift ideas and social media is now the 3rd most influential source for holiday shopping inspiration.
Ready to outsmart the holiday hustle? Contact us at hello@tandemtheory.com to get started.
