by Julia Cardali, Account Supervisor, Principal, Spire Agency
From painting walls in brand colors to installing 3D textured logos to branded messages and imagery in a conference room, there are many ways to incorporate branding in office space and on any budget. This customization is an important element in making employees feel energized, empowered, and confident in their roles—and helping them stay connected to the message you send to clients.
When employees work in an environment that reflects their company’s values and mission, they are more likely to feel a sense of belonging and pride in their work. Visual cues such as color schemes, logos, and value statements subtly reinforce the company’s identity and objectives, which can translate to higher motivation and a stronger alignment and affinity with organizational goals.
In fact, research shows that humans are biologically wired to gravitate towards good design. “A prominent theory in aesthetics proposes that our preference for beauty, given its spontaneous and compelling influence on our behaviour, is driven by a natural tendency encoded in our minds intrinsically rather than an explicit real-time social cognitive processing of the contextual information,” says the National Library of Medicine.
Explore our full article for deeper insights into:
- Designing a workspace that reflects your brand
- Creating spaces that boost employee engagement and creativity
- Using aesthetics to enhance client impressions and trust
- Building a cohesive environment that fosters collaboration
- Leveraging branded environments to support hybrid work and retention
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