Dallas Aurora is a free, public contemporary art exhibit displayed within the 68-acre Dallas Arts District. The expansive and immersive show presents interactive light displays, video, performance and sound in unexpected public spaces. Speakeasy was chosen (for the second time) to support the AT&T Performing Arts Center and Aurora’s social and promotional efforts and strategies and are proud to share our results!
Goals: Generate engagement Increase event interest Harvest an online community Fuel passion for enthusiasts Amplify on- and off-premise events
Results: Facebook likes gained: 5,500, Twitter followers gained: 650, Estimated Twitter impressions: almost 14 million, Instagram followers gained: more than 1,300, Instagram #DallasAurora hashtags: more than 2,700, VIP ticket promotion: 753,680 impressions, more than 50,000 attendees!
For one night every two years, Dallas Aurora attracts a diverse audience, drives traffic downtown and educates people of all ages and backgrounds with its immersive experience. There’s no event like Aurora, and we’re so proud to be part of it again. Thanks to our friends at the AT&T Performing Arts Center: Mike Richman, Steve Sexton, Bill Spellman, Stephanie Spaulding, Abbie Kopf; our partners at Aurora: Joshua King, Shane Pennington and Monica Salazar; the folks at The Dallas Morning News: Alison Draper and Nicole Fain; and countless others at these organizations for helping put Aurora on the map!
