Chinese electric vehicle manufacturer, Kandi, recently launched their line of affordable EVs here in the US market and they chose creative director Isaac Murray and Southern Sky Films to handle creative launch assets for the brand. The team had 3 weeks to concept, shoot and finish two :30 spots for the Kandi K23 and the Kandi K27 along with a Kandi Brand Anthem, Test Drive Testimonials and Launch Teasers.
“We were under a really tight timeline to create and produce the content, but the idea of launching an auto manufacturer in the US was incredibly exciting to us. Director Isaac Murray stepped up in a big way to provide creative leadership to the client and to the Southern Sky and Outlaw teams and made for a really smooth project.” said Kent Bishop (Managing Director, Southern Sky Films & Outlaw Post).
SSF director and photographer Cameron Gott handled all the stills content for both vehicles including studio and lifestyle shoots. The team handled all post duties remotely and put together a COVID safety plan for set to make sure everyone was in good hands over the four days of production.
“There’s more creative work to come for Kandi America and we’re excited to continue into the next phase of our relationship in September.” said Bishop.
SOUTHERN SKY FILMS
Director: Isaac Murray
DP: Andrew Hajek
EP: Kent Bishop, Zach Bush & Ray Courtin
Editor: Greg Sunmark
Audio: Dallas Audio Post
EP: Lisa Wisenbaker