Dallas full service content studio Side Chops is adept at assembling the right team for any job. The company’s ability to scale and customize to fit a particular project’s needs allowed them to shepherd an idea from inception through delivery in recent work for Dr. Squatch soap.
Dr. Squatch | Body Wash
Dr. Squatch | Shampoo
Dr. Squatch | Product Shot
Side Chops Director Joe Harris assembled a Who’s Who of Dallas production and post professionals as a showcase of DFW capabilities. Ushering the project from original concept through creature and environment-building all the way to final color, composite and sound design, Harris worked with a deep and diverse roster of talent with a special collaboration from 3D CGI Designer/VFX Director Isaac Murray.
Cinematographer Mark Haynes checks the monitor, while Director Joe Harris gives notes between takes
COVID compliance kept the crew lean as Director turned Art Director helps lather up actor Lynn Andrews
Check out Dr. Squatch offering sage wisdom to manly men pondering life’s great questions while coming clean in the woods. “This was one of the best campaigns to shoot because I had a crazy idea and a way to pull it off. I’m grateful so many of my colleagues thought it was unique enough to try! The Dr. Squatch brand is pushing the boundaries of advertising. They like to keep it wild. So do I.”
Watch the fun spots…
CREDITS
Gerald Jones – Executive Producer; Joe Harris – Producer, Writer, Director, Editor, Art Director, Wardrobe, Grade & Sound Design; Rob Rigdon – Assistant Director; Mark Haynes – DP; Vincent Monsaint – 1st Assistant Camera; Maximo Contreras – Gaffer; Bil Arscott – Grip; Codi Putman – Audio Mixer; Gerald Jones – Set Dresser; Eric Marsh – Location Manager; AMP Studios – Sound Stage; 444 Camera & Southern Sky Films – Camera Package; Electric Light & Power & Shiny Board Rentals – Lighting; Greg Beninger – VFX Supervisor; Isaac Murray – 3D CGI Designer/VFX Director; Joey Waldrip – Flame Artist; Steve Franko & Joe Harris – Color Correction & Grade; Scottie Richardson – Sound Mix; Damon Criswell – Composer; Aaron Bender – Monster Maker; Justin Locklear – Dr Squatch Character; Lynn Andrews – Shower Human; Joel Motes – Shampoo Human
ABOUT SIDE CHOPS
Side Chops is the next generation video content creator. We’ve kept what makes storytelling shine – the talent – while jettisoning the extras that bring added cost without added value. Our streamlined, scalable team has created advertising, brand films, out of home and just about every type of web content you can imagine for ad agencies and brands alike. We create content for any size audience on any size screen.
For more information contact Gerald Jones – gerald@sidechops.com
