Times Square, Monday August 2. XPO Logistics, a Fortune 500 company and innovation leader in freight transportation, went public with their spin-off business GXO, a pioneer in supply chain solutions globally. It was a huge announcement for Wall Street and an exciting day for Side Chops. Before the closing bell, the Dallas-based production company saw its content displayed not only on national business news, financial networks and the newly launched GXO website, but also on the massive American Eagle Outfitters screen in Times Square.
The ongoing relationship between XPO Logistics and Side Chops began in 2019, when the former tapped Side Chops for turnkey video production showcasing high-tech collaborative robotics and next generation automation at XPO locations across the U.S. The final content was used across the company’s social channels.
As XPO prepared for the spin-off of GXO, they once again called on Side Chops to capture footage of new technology at several U.S. locations. This time, however, the production also included on-camera interviews and photography of C-level executives, leaders and employees.
Along with the NYSE debut, Side Chops was instrumental in the collaborative redesign for both XPO and GXO websites. They worked seamlessly with the companies’ teams and ultimately provided seven videos in different languages, one for each of its international headquarters, and an additional thirty-five videos for the GXO website launch. Seventeen videos were completed for the XPO website rebrand and relaunch.
Side Chops Managing Partner and Senior Editor, Shelby Miller stated, “It’s not every day you get to help a Fortune 500 company launch an entirely new brand. We’re thrilled to have played a significant role in this highly publicized and anticipated spin-off. It was an exciting day seeing our footage pop up across a wide variety of media outlets while reading the incoming congratulations from the incredibly large team who worked to make it all happen.”
Beginning in March of this year the Side Chops production team began firing on all cylinders. At an aggressive pace, they completed 30 shoot days in 17 cities across the U.S., logging 8,500 miles in 4 months for XPO Logistics and GXO. Post-production continued at Side Chops’ Dallas studio through the August launch.
Even while prepping for the new company spin-off, XPO wanted to celebrate Military Appreciation Month and honor their more than 4500 veterans and active-duty military. So for the month of May, XPO selected fifteen veterans from around the country to drive military themed trucks. Each of the selected drivers had also achieved the distinction of driving one million to three million accident-free miles.
The Side Chops production crew spent ten days traveling around the country shooting motion, stills and drone footage in Nashville, Cincinnati, Indianapolis, St. Louis, Kansas City, Tulsa and Dallas/Fort Worth. Upon returning home, the team had a compressed timeline to complete the videos within just a few days. Editor Shelby Miller worked closely with the XPO Logistics team to find and hone the story to bring out the emotion and pride the company has in its veterans.
“We are incredibly grateful for the support and partnership forged with Side Chops,” says Mary Ellen Mondi, XPO Vice President of Marketing. “Their professionalism and flexibility provided amazing content for both businesses to leverage. They were critical partners on this journey.”
Side Chops Executive Producer, Gerald Jones added. “It’s been quite a wild ride, literally, with XPO and GXO. They’ve kept us on the road with a multitude of exciting and creative projects this year. It’s always great working with them and we can’t wait to see where they send us next.”