Heroes Kitchen returned for a second season, continuing the collaboration between Sawtooth and Grit Productions on behalf of Coca-Cola Southwest Beverages. The branded series brings together three chefs who create original dishes using Coca-Cola products as featured ingredients.
This season’s recipes included Coke-Glazed BBQ Manicotti, Coca-Cola Burnt Ends, and Coca-Cola Carne Asada Tacos—each designed to showcase creative culinary applications of a well-known brand.
Filmed with eight floating cameras, the production was technically complex but edited into a streamlined, nine-minute video. The final result offers a clear, engaging format that highlights the cooking process, chef personalities, and brand integration without overwhelming the viewer.
Heroes Kitchen demonstrates how branded content can balance product storytelling with creative expression, offering value to both the client and audience.
